The magic of Black Friday

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Strategies your business NEEDS to make Black Friday a success!

Many SMEs think that they can’t compete with the retail giants when it comes to Black Friday and so may not even bother to get involved. But by adopting some very simple marketing techniques they can actually make it a success and generate momentum into the Christmas trading period.

1/ Use last year as a base

Which keywords, content, and promotions lead to the highest traffic and conversions for your business last year? Where were your visitors coming from, last year? You can get these answers to these questions using Google Analytics, it will steer you into the types of campaigns and strategies you should launch.

2/ E-mail, e-mail, e-mail!

Email marketing in 2014 was responsible for 27% of holiday sales. But, coming up with an amazing email campaign that will stand out from all of the other emails that your customers are receiving can be a challenge. Shopify have 8 incredible email marketing campaigns that should make your business successful and you may want to consider trying a few of these suggestions:

  • Keep things simple and get right to the point.
  • Use quirky animation.
  • Offer a free gift with every purchase.
  • Extend your sale.
  • Run a contest or giveaway.
  • Use humour.
  • Create urgency, such as scarcity in your inventory.
  • Raise awareness to a cause, a charity, or your customers.
  • Use emotion!

3/ Hashtag blackfriday

Social media should be an obvious strategy for Black Friday. Just like your emails, you can share coupons, promotions, contests, and your best Black Friday deals with your audiences on Facebook, Twitter, Instagram, and Pinterest by using relevant hashtags, like, very simply #blackfriday !

4/ It’s almost all about the Millennials

Last year it was anticipated that “48% of 18- to 24-year-olds expected to spend more” on gifts than they did the previous year. It would be foolish to neglect this large, tech-savvy demographic on Black Friday. HubSpot says:

  • Make them a part of your brand’s mission.
  • Experiment with the latest social media network.
  • Focus more on valuable written content instead of traditional ads.
  • Make them feel like they’re part of an exclusive club.
  • Add a social-impact element to your campaign.
  • Be honest.
  • Make your product or service convenient.
  • Reach out to influencers.
  • Allow them to co-create content.
  • Go mobile.Incorporate video into your content strategy.

5/ Optimise … mobility

With the explosion in smartphone ownership it just makes sense that you should be ready and optimised for mobile users. Websites should be mobile friendly and loads quickly so that your customers can quickly and easily find what they’re looking for. You can also send your customers coupons or other Black Friday promotions with a clear CTA directly to their smartphones.

6/ Video killed the radio star

55% of people watch videos online everyday. Even more astounding is that HighQ estimate that by 2018 that figure will jump to 79%. To tap into that market for Black Friday, you could start creating video content. This could be anything from a behind the scenes look at you preparing or teasing your Black Friday deals with a festive jingle. Some of these jingles are nauseating, but you can’t get them out of your head. This tactic sells.

Having some fun, and being creative, with video content is one of the best ways to raise your brand’s awareness this Black Friday and drive more traffic to your site.

7/ “Copy That”

Use Google Trends to identify the most popular keywords, phrases, and topics for Black Friday and use these to create blog posts, subject headlines, or banner ads that contain text relevant to this time of year.

8/ Diarise!

Black Friday is no longer just a one day event. Just like Christmas it can take up an entire month of November that leads into the final shopping days of December. Create campaigns around specific dates. For example, more than half of consumers will begin shopping the day before Thanksgiving. And, the biggest days for online shopping are the day before Cyber Monday until the immediate Wednesday. The analytical tool Think With Google conducts research on which days are the biggest for shopping. It is a great tool to utilise when creating Black Friday and Christmas marketing campaign.

Still stuck for ideas or wondering why you should take part? Give us a shout today and we will offer you one of our Black Friday deals!

About us

With extensive experience of working with organisations of all sizes – and on a wide range of marketing activities – 55 Connect delivers a bespoke, sustainable and successful marketing strategy for every client, one which is fully aligned to business objectives and designed to generate sales.

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