Marketing Audits, Strategy & Planning

By taking an in-depth review of your business, we can put you in a strong position to choose the right marketing strategy to achieve your business goals.

We offer a range of cost-effective, strategic growth plans. We help you to enhance and implement your business plan using winning strategies and modern best practices.

Embarking on a new business or setting out on a programme of growth is a big undertaking and while it can be an exciting time, it requires a lot of thought and planning – the amount of time required often comes as a surprise!

55 Connect has over 15 years’ experience in helping businesses to grow through marketing and we know how to do it most efficiently. This frees up valuable time for business owners to focus on other aspects of their plan and enables them to keep one step ahead of the competition.

Marketing Audit

A marketing audit should always be the first stage of any marketing plan. We can help you by taking an in-depth review of your business as well as looking at the competition and any external factors which may affect demand for your products or services. You are then in a strong position to choose the right marketing strategy to achieve your business goals.

However, this doesn’t have to be a one-off occurrence; we recommend regular audits to ensure that your marketing strategy continues to be as effective as possible.

A regular marketing audit will:

  • Ensure you are using the best sales approach
  • Reinforce the most appropriate marketing activity
  • Help ensure maximum return on investment
  • Streamline marketing activity for best results

We can advise on the best marketing approach, what to check and when and how to improve on results for maximum return.

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Marketing Strategy

A solid marketing strategy will empower your brand, help you to increase sales and achieve a sustainable competitive advantage. A marketing strategy is essentially a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders. Because one aspect of a marketing plan affects all of the others, coordinating your activities is critical to eliminating interference and maximising your profits. Developing and maintaining your marketing strategy can be time consuming, confusing, and something of a distraction from day to day business. Yet it is crucial for success in the long term. Let 55 Connect take care of developing your marketing strategy and we will ensure successful and consistent marketing communications; all while freeing up your time to focus on other core business activities.

Marketing Plan

Once you have agreed a marketing strategy, you need a tactical plan to implement. This can cover a whole range of marketing activities: online, digital, social, events, branding, lead generation, email marketing, content and copywriting.

We can help you to create a calendar of activities, along with processes for measurement which will ensure you can see the direct impact on your bottom line.

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