We create tailored marketing campaigns for each segment of your audience to effectively engage new customers.
Email marketing provides an effective connection with your targeted audience and gives you the best return on investment. Reach out to your current and potential customers and keep them updated on your company’s latest deals and news.
Social media is a very important channel, but email does have a larger and easier-to-reach audience. The total number of worldwide email accounts was 3.9 billion in 2013, and projected to reach 4.9 billion by the end of 2017.
Email is also highly targeted. 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans will see your posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed in an attempt to drive brands towards their paid advertising options. This increased reach leads to greater click-through rates; the average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%.
Email is also easy to measure and many email tools enable marketers to collate metrics such as opens, clicks, bounces, instant deletes, forwards and social shares.
Information about new or updated products
Details about sales and promotions
Post-purchase emails that detail similar or recommended products, to encourage further spend
Discount codes, targeted to customers who haven’t been active for a defined period of time, to encourage them to revisit your website
Tips related to your products, to inspire customers who need a push to make a purchase
With our vast experience in email marketing campaigns, we can help you plan, write and manage your mail to ensure that your emails lead to sale conversions, not the trash folder!
We were looking for someone to improve and modernise our marketing activities, to take it to the next level. 55 Connect fit the bill perfectly with their friendly yet professional approach. They have worked with us to assess all of our marketing actives, evaluate what works and how to move the campaigns forward to meet our business needs. 55 Connect are genuinely interested in understanding our needs - this has greatly contributed to a successful partnership.
Sofia has been an absolute pleasure to work with. Not only is she very personable and quick to communicate, but her expertise and guidance have been invaluable.
Sofia has been perceptive and proactive in putting together a comprehensive and wide-reaching marketing campaign for the launch. This has included a social media strategy, email activity, print campaigns and sales collateral. She has also been forward-thinking, initiating plans for future web development and blog creation. Additionally Sofia’s reporting on marketing activity and website statistics has been highly beneficial in feeding the business’s monthly reporting.
Key account manager at NHM Images
Sofia is an all-round marketing guru and a pleasure to work with. She has always provided very thorough and logical copywriting briefs which makes the whole process of turning work around both smooth and efficient. It's clear that Sofia is very passionate about her work and that she quickly immerses herself in her clients' businesses. A true professional.