A brand is much more than just a logo, strapline and set of graphics
Getting your brand right is vitally important. Businesses are increasingly creative and savvy in their approach and your brand proposition can make or break your growth and profits.
Brands are rooted in values.
A brand is much more than just a logo, strapline and set of graphics – although these are all important elements of the mix. Brand is about how you want your customers to view you and respond to you. For example, do you want to be seen as traditional or quirky? Bold or safe? Define your values first and the visuals of your brand will follow.
If you’re struggling to come up with a brand you love or you’re thinking of re-branding, then we can help with a brand audit. We do some thorough research about what your positioning is in the market, versus your competitors. We also look at brand awareness, which can be done through social media monitoring and/or surveys and focus groups.
We can look at how you’re driving engagement, across all media platforms.
Then, we can look at the building blocks of your brand: logo, visual identity, social presence, personality. Or, if you simply want to update or refresh your look to strengthen your existing brand, we can advise on the best course of action.
We were looking for someone to improve and modernise our marketing activities, to take it to the next level. 55 Connect fit the bill perfectly with their friendly yet professional approach. They have worked with us to assess all of our marketing actives, evaluate what works and how to move the campaigns forward to meet our business needs. 55 Connect are genuinely interested in understanding our needs - this has greatly contributed to a successful partnership.
Sofia has been an absolute pleasure to work with. Not only is she very personable and quick to communicate, but her expertise and guidance have been invaluable.
Sofia has been perceptive and proactive in putting together a comprehensive and wide-reaching marketing campaign for the launch. This has included a social media strategy, email activity, print campaigns and sales collateral. She has also been forward-thinking, initiating plans for future web development and blog creation. Additionally Sofia’s reporting on marketing activity and website statistics has been highly beneficial in feeding the business’s monthly reporting.
Key account manager at NHM Images
Sofia is an all-round marketing guru and a pleasure to work with. She has always provided very thorough and logical copywriting briefs which makes the whole process of turning work around both smooth and efficient. It's clear that Sofia is very passionate about her work and that she quickly immerses herself in her clients' businesses. A true professional.