Brands are rooted in values. A brand is much more than just a logo, strapline and set of graphics – although these are all important elements of the mix. Brand is about how you want your customers to view you and respond to you.
High quality, useful content is absolutely vital if you want your marketing communications to succeed and convert to sales. It adds value, helps you differentiate yourself, gives you credibility and connects you with your audience.
Digital marketing is an umbrella term for all elements of online marketing. This usually includes channels such as websites, social media, Google search, chatbots and email campaigns; all of which are used to connect with customers past, present and future.