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How to build a sophisticated and successful email marketing campaign

Email marketing remains one of the most powerful and cost-effective tools for meeting a range of business objectives, which may include attracting new…
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Making the most of your assets

Your brand is your most visible asset, and it should add value to your business. It’s not just about your logo – although…
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Understanding your online customers

Converting inbound leads into online purchases is often seen as a domain of the sales team.  However, marketing has a huge role to…
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Know your customers: the importance of segmentation

With the rise of online marketing, email marketing and social media marketing continuing apace, adding the often-overlooked element of customer segmentation into the…
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How marketing can help you handle change

A strong communication plan can make or break a change programme.  If it’s an internal change, you need your employees to buy into…
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