Is your business up to speed with digital marketing?
The first thing to consider is what digital marketing actually is. To put it simply, it’s using one or more forms of electronic media to conduct your marketing activity – e.g. the promotion of your brand, product or service.
Your customers have access to information wherever, whenever and however they want it. They access information at home, at work and on the go, which is why digital marketing is so important.
Your customers are also able to find out more about your brand – they don’t just see what you have to say, they also can see what the media, your competitors, promoters and detractors have to say. Digital marketing makes sure you’re in the right space to engage with those conversations.
Consumers rely heavily on social media and user-generated content platforms to inform their purchasing decisions, and your presence in those areas gives you the opportunities to get your messages across.
The important thing to remember is that digital marketing is not an easy fix, and you still need to do the work of identifying your customer needs, wants and interests, in order to communicate effectively. And you definitely need to make sure you interact in the right ways for each platform.
If you’d like to know more about how to get digital marketing to work for you, why not get in touch?
With extensive experience of working with organisations of all sizes – and on a wide range of marketing activities – 55 Connect delivers a bespoke, sustainable and successful marketing strategy for every client, one which is fully aligned to business objectives and designed to generate sales.