Category Archives: Marketing

Where do I start?

Overwhelmed by the vastness of marketing? Don’t be! Trying to tackle everything at once is daunting, and can put businesses off trying any…
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A Business Health Check – Your Marketing Audit

When you’re planning any kind of marketing activity, conducting a marketing audit is a vital first step to ensuring your sales activities are…
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Welcome to Marketing!

Welcome to our latest blog post, the first in a series of posts that get into the details of why marketing is so…
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Targeted communication plans to see you through difficult times

Today’s business climate makes it tough for everyone – big or small customers all notice the pinch! To make sure your business survives…
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Customer Loyalty – don’t underestimate it!

It is said that it costs 5 times more to get a new customer instead of retaining a current customer. Yet why is…
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My business doesn’t need marketing…

Many organisations believe that they do not need to carry out any marketing activities as their business is going well regardless. Many businesses…
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The Art of Communication

Most businesses I speak to tell me they regularly communicate with their customers, yet when I ask the customers they want to hear…
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tangle of computer wires

Social Media – do you need to be part of the latest hype?

Social media is a fairly new phenomenon within marketing. It is an interesting concept, which cannot be ignored by a marketers or anyone…
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Do you need marketing?

Every organisation – no matter how big or small does need a marketing function. Marketing is much more than the odd advert or…
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Purple Keyboard keys that spell the word Change, with a picking the letter A

Handling Change – marketing has a key role to play

In today’s turbulent economic climate every business is constantly undergoing change to remain successful.  By battling change it is very easy to forget…
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