Category Archives: Marketing

How to build a sophisticated and successful email marketing campaign

Email marketing remains one of the most powerful and cost-effective tools for meeting a range of business objectives, which may include attracting new…
Continue reading

Making the most of your assets

Your brand is your most visible asset, and it should add value to your business. It’s not just about your logo – although…
Continue reading

Understanding your online customers

Converting inbound leads into online purchases is often seen as a domain of the sales team.  However, marketing has a huge role to…
Continue reading

Know your customers: the importance of segmentation

With the rise of online marketing, email marketing and social media marketing continuing apace, adding the often-overlooked element of customer segmentation into the…
Continue reading

How marketing can help you handle change

A strong communication plan can make or break a change programme.  If it’s an internal change, you need your employees to buy into…
Continue reading

Are you respecting your customers?

Data protection. It may not sexy, but it certainly is a hot topic – and it is so vitally important to get it…
Continue reading

The magic of Black Friday

Strategies your business NEEDS to make Black Friday a success! Many SMEs think that they can't compete with the retail giants when it…
Continue reading

Marketing Packages to Improve your Business!

We are pleased to offer a range of marketing packages to suit your needs. Email Marketing Email marketing is a powerful tool, especially…
Continue reading

An audit equals a health check on your business

A marketing audit is an important stage in building a marketing strategy – but one that is all too often overlooked by businesses. …
Continue reading

Which video marketing style works for you?

Asked what inspired him to write the cult 1979 hit single Video Killed the Radio Star, songwriter Trevor Horn said it came from…
Continue reading