Category Archives: Communications

Marketing strategy – what does it provide for my business?

A clear and long term marketing strategy could make all the difference to your business’ profitability. That may sound like a bold claim,…
Continue reading

Generating the RIGHT leads!

Marketing is obviously designed to generate leads – without doing that, there’s not a huge amount of point to it. The difficulty is…
Continue reading

Defining your target audience

One of the best ways for Marketing and Sales teams to start communicating effectively is to start with defining their target audience. Making…
Continue reading

Aligning Sales & Marketing

Neither sales nor marketing work in isolation – to get the best returns for any business, they need to be closely aligned. Often…
Continue reading

Are you managing your customers?

Although marketing often focuses on customer acquisition, customer retention is an area that deserves a lot of attention. It has been said that…
Continue reading

Where do I start?

Overwhelmed by the vastness of marketing? Don’t be! Trying to tackle everything at once is daunting, and can put businesses off trying any…
Continue reading

A Business Health Check – Your Marketing Audit

When you’re planning any kind of marketing activity, conducting a marketing audit is a vital first step to ensuring your sales activities are…
Continue reading

Targeted communication plans to see you through difficult times

Today’s business climate makes it tough for everyone – big or small customers all notice the pinch! To make sure your business survives…
Continue reading

Customer Loyalty – don’t underestimate it!

It is said that it costs 5 times more to get a new customer instead of retaining a current customer. Yet why is…
Continue reading

The Art of Communication

Most businesses I speak to tell me they regularly communicate with their customers, yet when I ask the customers they want to hear…
Continue reading