Category Archives: Blog

Which video marketing style works for you?

Asked what inspired him to write the cult 1979 hit single Video Killed the Radio Star, songwriter Trevor Horn said it came from…
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Marketing strategy – what does it provide for my business?

A clear and long term marketing strategy could make all the difference to your business’ profitability. That may sound like a bold claim,…
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Wood Bookshelf in the Shape of Human Head and books near break wall, Knowledge Concept

Offer – Your individual marketing audit!

“Marketing is the anticipating, creating, understanding and satisfying the needs and wants of the customer in a profitable way.” The official academic definition…
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Business Development Workshops – why not join us?

We are pleased to launch a series of connected workshops focusing on core business development activities. These connected workshops are a combination of…
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Responding to leads

Responding to leads isn’t just as simple as defining where they might be in the buying process, as important as that stage is.…
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Generating the RIGHT leads!

Marketing is obviously designed to generate leads – without doing that, there’s not a huge amount of point to it. The difficulty is…
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Defining your target audience

One of the best ways for Marketing and Sales teams to start communicating effectively is to start with defining their target audience. Making…
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Aligning Sales & Marketing

Neither sales nor marketing work in isolation – to get the best returns for any business, they need to be closely aligned. Often…
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Are you managing your customers?

Although marketing often focuses on customer acquisition, customer retention is an area that deserves a lot of attention. It has been said that…
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Don’t forget to come out from behind the screen!

Our last post talked about the importance of digital marketing, but it’s also important to come out from behind the computer screen and…
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