Case Studies

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NHM Images

 

NHM Images is home to high-quality stock imagery of life on our planet. It provides easy access to striking images of the natural world for design and communications professionals. Visitors can explore their range of beautiful natural history images, representing over 300 years of exploration and innovation. From ancient maps to prehistoric mammals and meteorites, NHM Images showcases the Natural History Museum’s extensive collections plant, animal, insect, fossil and geological specimens

Situation

NHM Images needed to showcase and promote its brand new online collection of stunning natural world images to a wider audience, including designers, publishers and marketing professionals. The key message was that the website has an easily accessible collection of unique images ready to download. NHM Images wanted to remind customers of the benefits of the broad licensing options and welcome new clients, advising them of the ease of selection and download. It was felt that the collections needed more awareness and promotion and this is where 55 Connect were able to step in and produce results.

Solution

55 Connect assessed NHM Images’ needs and goals and devised a strategy of how they could reach a wider audience while targeting a wide range of prospective clients. After a thorough look at their current marketing, a series of bespoke emails was written, designed and scheduled and a regular blog established to build brand awareness. 55 Connect also managed all social media content, produced website copy and advised on strategy development for future marketing and events. They introduced a consistent tone of voice and message, highlighting the value of the product through the stunning images themselves, and NHM Images was delighted with the positive outcomes.

Results

The series of strategic emails produced excellent results and NHM Images has seen a significant rise in new customers. Social media followers are growing by an average of 25% per month and email open rates no less than 36% on average. Consistent brand messaging across all customer touch points has proved invaluable and the blog is continuing to attract new readers and highlight the value of their unique collections. NHM Images has reported clear, measurable benefits of recent marketing activity and has retained/ commissioned 55 Connect to further develop its offering, reach and impact.

25% increase in social media followers per month

36% average email open rates

 

From The Client

“Sofia has been an absolute pleasure to work with. Not only is she very personable and quick to communicate, but her expertise and guidance of the NHM Images’ marketing strategy have been invaluable. Sofia has been perceptive and proactive in putting together a comprehensive and wide-reaching marketing campaign for the NHM Images launch. This has included a social media strategy, email activity, print campaigns and sales collateral. She has also been forward-thinking, initiating plans for future web development and blog creation. Additionally Sofia’s reporting on marketing activity and website statistics has been highly beneficial in feeding the business’s monthly reporting.”

Emily Frost, Key Account Sales Manager | NHM Images

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