Author Archives: admin

Know your customers: the importance of segmentation

With the rise of online marketing, email marketing and social media marketing continuing apace, adding the often-overlooked element of customer segmentation into the…
Continue reading

How marketing can help you handle change

A strong communication plan can make or break a change programme.  If it’s an internal change, you need your employees to buy into…
Continue reading
girl plays superhero

Why no-one should fear a working mum

Over the past three years, I’ve officially been a “working mum”.  However, as far as I am concerned, any changes that ensued with…
Continue reading

Are you respecting your customers?

Data protection. It may not sexy, but it certainly is a hot topic – and it is so vitally important to get it…
Continue reading