Are you respecting your customers?

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Data protection. It may not sexy, but it certainly is a hot topic – and it is so vitally important to get it right. Ignoring the issue or not taking adequate steps to protect your customers’ data could end up costing you dearly.

Customers want to know that their data is safe.  Following a number of high profile incidents of late where personal details have been compromised – not forgetting the upcoming changes to database legislation – it’s more crucial than ever that your business has taken every care to ensure your data security is tighter than Fort Knox.

Customers will part with their details, provided they trust in your business enough.  After all, they want to be kept updated with information that is targeted and relevant.

However, when you are capturing details from your customers, you must be absolutely clear on how and why you are taking their data, how you store and use it and how you dispose of it.  This will engender trust in your business.
There are some basic principles which companies must adhere to, with respect to taking customer data.  At 55 Connect, we will take you through all of these to ensure your business is compliant.

Every business should also have a privacy policy that customers and potential clients can easily access and review.  Does yours measure up?  For example, is it:

  • Easy is it to find?
  • True?
  • Straightforward to understand?
  • Inclusive of the defined legal requirements?
  • Reassuring – inspiring trust and confidence?
  • Future-proofed?

It’s a relatively simple task to update your policy, but you may find it helpful to take advice on the wording, particularly the legal aspects.

Stay close to the action and follow –

marketinglaw

Out-Law.com – the legal news and guidance from Pinsent Masons

Remember, the legislation is changing and it could mean hefty fines for any non-compliance.  Don’t leave it to chance.  Please contact us today for an informal chat or a review of your current policies and procedures.  We’ve worked with businesses from every industry and have the experience to guide you through what may seem like a rather daunting process.

 

Disclaimer: The information contained in this article is not intended as legal advice/counsel and is not represented as such 55 Connect Ltd neither makes any warranties or statements regarding the acceptability of the information provided. When taking any action related to the law, be sure to obtain advice from legal counsel.

 

 

 

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With extensive experience of working with organisations of all sizes – and on a wide range of marketing activities – 55 Connect delivers a bespoke, sustainable and successful marketing strategy for every client, one which is fully aligned to business objectives and designed to generate sales.

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